Yes, TiMM really is that different... by design
If you’re OK with using a research tool that’s nearly a hundred years old, that’s your business. But it may not be the best thing for your business. We like Likert as much as the next researchers… but it’s time to update the kind of input that goes into decisional research. In creating the index, our goal was to help our clients develop Category of One initiatives, solutions, innovations, and branding.
We believe that achieving best-in-class doesn’t hold a candle to creating a category of which you are the sole occupant. That’s a very big challenge for most organizations that aren’t driven by a Jobs, or a Bezos, or a Musk.
We also subscribe to the proposition that doing the same thing everyone else is doing won’t get you to Category of One status. But a categorically better decisional insights engine can put you solidly on the right path.
Custom Quant/Qual Research Assignments
The foundational element of the cultureographic methodology is the Micro Values Systems model, a uniquely holistic approach.
The micro values systems structure is so designed as to make the responses valid at the level of each individual respondent; in much the same way as a personality test or psychological battery is valid for each individual.
The intention of TiMM™ research is less about validating what we believe than it is about creating a space for discovering what we don’t know.
Applications & Outcomes
- TiMM™ has been used as a direct-marketing improvement tool for a major utility. By applying the findings, response rates increased by more than 80%.
- A national insurance company used our insights as the basis for a thought leadership marketing initiative that more than made up for the company’s late entry into a highly competitive market segment.
- A well-known sports industry entity used cultureographic insights to identify the best marketing strategies that would increase new-segment participation without alienating the core fanbase.